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Coral McDonald
Fashion Management Graduate

 

ABOUT ME

I have always been a creative, from playing the cello to singing to fashion to graphic design and digital marketing. My development has gone from that of an inexperienced, awkward teen throwing together mismatched patterns, to a confidently anti-conventional (yet still fashionable - and sustainably concious!) adult. Alongside my work at university, I have been creating graphics for my band and the society I was president of for 2 years at NTU. I am very strong on brand image and identity, and I'm proud to say that my loud-yet-curated style reflects exactly what I want to be known of me. My personal work has a clear voice, and I take pride in being the kind of person whose online presence mirrors their real-life personality and values.

ACADEMIC FOCUS

My academic focus has been sustainability and accessible fashion. I am passionate about bringing disabled people out of the backseat of the fashion industry, as I believe that the industry is behind where it should be in terms of accessibility. Many of my projects have had minor focuses on sustainability in the industry, as I am very passionate about conservation and our environment, especially as someone who identifies with the punk subculture.

Education

2022-2026

Nottingham Trent University

Fashion Management BA (Hons)

2024-2026

Nottingham Trent University

Rock and Alternative Music Society President

Four year sandwich course in Fashion Management. This course had modules in Sustainability, Buying, Merchandising, Product Management, Professional Development, Branding and Marketing.

Role undertaken alongside studies to bring together people of mutual interest and encourage community between members. Also included organising and planning events, managing social medias, and managing the welfare of members.

Career Goal

Success comes in many forms, for me it would be managing my own brand. Until then, I plan to specialise in Digital Marketing.

Career

April 2025 - November 2025

Candid Digital
Digital Marketing and E-Commerce Assistant

Used Semrush and Google Trends to produce keywords for use in websites to increase traffic.Use of Google Analytics and Google Ads to provide a plan of what is and is not providing traffic for a business. Placed in charge of writing relevant blogs for each different client, using SEO research and analytics to best increase traffic.Used Shopify analytics and Excel to clearly present to clients how the marketing plans were working, and what techniques should be used going forwards.

July 2024 - December 2024

Lands' End
Merchandising Admin Assistant

Used Centric PLM to set up different products and ensure all product information was correct for vendors before PO raises. Often had to scrub different documents and excel sheets as there were so many different departments working together that the communications often got crossed. Helped organise meetings for higher ups, checked according to their calendars and the room availabilities. Also used systems such as Oracle Business Suite and CESN for tracking products and putting them live on the site.

GET IN CONTACT

+44 7455 418114

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©2023 by Coral McDonald - Fashion Merchandiser. Proudly created with Wix.com

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