Skills and Projects

CNIDARIA is a business plan I developed to emphasise fashion being for everyone, not just the "ideal" body types. CNIDARIA explores style and personal identity whilst staying accessible for consumers of all body types.

As a group, we were tasked to bring a new retailer into the city centre, with rational for where and why. We delved into WEEKDAY and came up with innovative marketing plans and targeted a niche demographic which thrives in this city (skaters).

For this project in my second year, we had to work in pairs to introduce a pre-existing brand into a market it is not in yet. We chose Jaded London to begin trading in Denmark, which used systems such as Google Trends, Passport and WGSN - and Adobe Illustrator for a new set of designs.

As part of my placement year, when I worked at Candid Digital I was in charge of creating blogs for multiple different brands, as well as for the company itself, using Canva, Shopify, SEMRush and WordPress.

As a personal side project, I had to rebrand my band's whole social media, as it was lacking in identity and a clear tone. I fully transformed the whole social media from random posts to a co-ordinated and much more consistent image.