During my 8 months working with Candid Digital, I was placed in charge of all blog posts - which meant a significant amount of copywriting in Shopify and Wordpress. I also had to use SEMRush and Google Analytics for key word research. This gave me a refined ability to write in a brand voice, which can vary depending on the tone of the brand, as I wrote for many different companies, as well as creating graphics for the blog posts. I also developed a better understanding of the importance of analysing site traffic and SEO for organic marketing.