This was a paired project in the second year of my university career. The objective was to develop a market penetration plan for a brand of our choosing, into a market of our choosing. Upon researching in Google Trends, I found that Denmark was one of the highest searchers of the brand, so using that information I built the market analysis, marketing mix and the range plan. There is a lot of information in the images, but they are mostly present to show my analysis and ability to create designs based on trend.